Publication Date: September 2023
This report offers in-depth analysis into the obesity epidemic in the United States and Canada, achieved through a topic-based analysis of online interactions. Explore trending topics driving online conversations, including weight-loss drugs, childhood obesity, and BMI as a flawed measurement of obesity. Discover the online behaviours and attitudes of key audience segments, their trending topics and pain points, and the channels and platforms they utilize for engagement. The report examines pharmaceutical competitors in the obesity industry, and provides actionable insights for effective marketing and campaigns.