HEART FAILURE (CANADA)

SOCIAL MEDIA INFLUENCE ON HEALTHCARE PROFESSIONALS AND HEALTH-MINDED CONSUMERS

Publication Date: May 26, 2023

With online conversations dominated by healthcare providers, our next-generation social listening report takes a deep dive into heart failure and how the condition affects the Canadian healthcare system. Discover potential audience segments and their online behaviours, their topics of interest (including medications, events, and treatment guidelines), the top formats and platforms that engage them, challenges and scope for opportunity, and more actionable insights that are foundational to successful marketing and medical education campaigns.