MIGRAINE (UNITED STATES)

SOCIAL MEDIA INFLUENCE ON HEALTHCARE PROFESSIONALS AND HEALTH-MINDED CONSUMERS

Publication Date: April 2023

Tired of generic marketing strategies that fail to connect with your target audience? At KNIGHTLABS, we've conducted cutting-edge research on user generated content by the US migraine community. This report examines who they are, their beliefs, challenges, and motivations. The study also taps into their online behavior, preferred content formats, channels and websites consumed, popular topics, and challenges they may face.

For instance, did you know that Health-minded consumers led most of the online conversation as the largest audience segment (55%)?

With more than 39 million Americans that suffer from migraine, our topic-based social media analysis provides invaluable insight into the netizens (citizens of the internet) in the migraine space in the US, enabling you to create tailored marketing strategies that truly resonate with your audience.