TYPE 2 DIABETES (CANADA)

SOCIAL MEDIA INFLUENCE ON HEALTHCARE PROFESSIONALS AND HEALTH-MINDED CONSUMERS

Publication Date: April 2023

Tired of generic marketing strategies that fail to connect with your target audience? At KNIGHTLABS, we've conducted cutting-edge research on user generated content by the Canadian type 2 diabetes (T2D) community. This report examines who they are, their beliefs, challenges, and motivations. The study also taps into their online behavior, preferred content formats, channels and websites consumed, popular topics, and challenges they may face.

For instance, did you know that Twitter is the most popular social platform among Canadian Healthcare Professionals discussing T2D online?

With more than 11 million Canadians living with diabetes or prediabetes, our topic-based social media analysis provides invaluable insight into the netizens (citizens of the internet) in the T2D space in Canada, enabling you to create tailored marketing strategies that truly resonate with your audience.