Social media has become a significant platform for healthcare professionals and health-minded consumers to voice their opinions, share content, and engage in two-way conversations.
Our unique social listening research methods and proprietary tools allow us to tap into this wealth of data and provide quantifiable insights on the preferences, activities, beliefs, and behaviors of your target audience.
KNIGHTLABS has studied over 270,000 social media users covering more than 45 topics in >20 local markets.
We have built a database of user-generated content in a wide range of health and wellness topics and conditions.
Our data is curated using next-generation social listening and analysis platforms that take audience intelligence to the next level.
We compose a robust list of relevant keywords, URLs, and tags/hashtags to represent any condition, topic, or trend in the market. Data is initially generated from real-time queries of social networks, blogs, forums, online news outlets, and other relevant websites and updated regularly.
Our approach to analyzing behavioral data is called "social ethnography" and involves observing online behavior in a naturalistic and unobtrusive way.
We immerse ourselves into the lives of the target audience, understand the lens through which they view this world, and analyze their beliefs and behaviors using proprietary methodology.